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ˇˇˇˇIn the business community, has this kind of speech: ˇ°The system is bricks and tiles, the good design also can have the slit; The culture is the mud, seizes every opportunity, to be ubiquitous.
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Japan takes a resources deficient country, developed in less 30 years, by astonishing speed on war ruins. What is the secret? Some people believed that, Japanese Enterprise has fully promoted the competitive power using the enterprise culture. While economy development is rapid in our country, how each kind of enterprise should establish own enterprise culture? With this question, we interviewed Concentric Power Business Management Consultant Firm president, consulter Mr. Sun Bing.
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Reporter: Good day! I see many enterprise culture definition in each kind of teaching material and the paper, then could you please explain how to understand enterprise culture correctly?
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Sun Bing: The scholar, the expert have 100 many kinds of about the enterprise culture definition. In fact, that what is the definition is not the most important. The key is that it can improve truly the enterprise the competitive power. Now the people general acceptance is that enterprise culture is established on the cohesive force, but I thought the cohesive force only is one of the function made by enterprise culture. The enterprise culture is actually formed in the process of enterprise's each kind of question- solved, which is considered as the most effective core method. And only the enterprise culture formed like this, everybody will be able to observe and share together.
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Reporter: According to your knowledge, that, which questions currently the domestic enterprise does have to understand the enterprise culture?
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Sun Bing: The enterprise culture development in China is not very normal, even if backs up almost. The majority of enterprises pause on a very shallow stratification in the understanding of enterprise culture. I think the reasons to incur this kind of phenomenon is not only the enterprise, but also the wrong guidance of the field of enterprise. Now the enterprise culture has one kind ˇ°exudesˇ± the tendency. Consulting expert and the scholar issued many books discussing enterprise culture. But they often did this question too complex, to become a system, which is carried out with difficulty. For instance, we made a project, the company leader said that their enterprise culture must make 25 ˇ°viewsˇ± from the beginning, including talent view, development view, benefit view and so on. According to this idea, the enterprise culture will be made as a thick book. Actually it is not necessary. It is better the enterprise culture is more succinct, clearer. Another point is, the state-owned enterprise and private enterprise's situation also are different. Because to the state-owned enterprise, the market competition pressure is not big. So long as they complete the work to be good. But private enterprise need worry everything. Therefore, the private enterprise do pay more attention how to carries on the management using the enterprise culture, to improve own competitive power.
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Reporter: Which aspects do you think the ideal enterprise culture includes?
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Sun Bing: I think the enterprise culture includes 3 contents: Mission, prospect and values. The mission is said what an enterprise does? The prospect refers to how the enterprise develop, means which goal the enterprise must achieve? The values is said how to achieve the goal. Here, the key is the values management. I understood ˇ°the valueˇ± is a thing that is not replaced. For instance, the enterprise sets up ˇ°the innovationˇ± for own values, which represents ˇ°the innovationˇ± is the value to guide the enterprise to realize oneself goal value orientation, and is not replaceable. The most ideal enterprise culture is succinct clear, and is the value that can help the enterprise to enhance own core competitive power. Here, I specially emphasize ˇ°clearˇ±, because some enterprises ask consultant firm to help to establish enterprise culture, which attends to every detail, and enriches the side. But the fact is, more comprehensive thing, more difficult to makes the profound impression to the human, also difficult to be accepted by all of the staff. Says from friendly management, establishing such many rules for staff's work does not favor displaying their ability. Moreover, the enterprise uses extremely many manpower, the physical resource, the financial resource, has transmitted some information actually in disorder, which also is one kind of huge waste. Many overseas famous enterprise's enterprise culture is very simple, generally only 2 to 3 sentences, at most 4 main points. But actually extremely effectively manifest and implement enterprise's values. And these values were the things that most can promote the enterprise core competitive power. The domestic enterprise also has can complete, for instance Gansu Jingyuan Second Power Plant takes ˇ°date new cultureˇ± as core management pattern.
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Reporter: You think how to establish one kind of good enterprise culture?
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Sun Bing: One kind of good enterprise culture establishment should includes 3 steps: To investigate and study to find questions; To inherit enterprise original outstanding gene; To plant the enterprise culture deeply.
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Reporter: After the establishment of a company's enterprise culture, is it irrevocable and never changeable?
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Sun Bing: The enterprise culture is not irrevocable, it changes along with enterprise's change, to meet the requirement of the unceasing development of the enterprise. But the enterprise culture change should follow ˇ°the core to be invariable, is changing throughoutˇ± principle. For instance, a company's enterprise culture has 3 main points, according to the different development stage and the condition, the enterprise possibly can adjust the order of these main points successively. But the core idea cannot be changed. It is the requirement that the enterprise has the good compatibility and the relative stability performance. When the enterprise needs the new idea and the vigor, the employment advertise also can bring these things for the enterprise. To employ new staff with the different characteristic can make the enterprise culture to have a stronger tolerance, swallows anything and everything uncritically lets each kind of staff in most suit on their post to play the oneself most major role. At the same time, through the employment advertise, many new staff who do not too understand the enterprise culture enters the enterprise. Some new ideas and thinking mode on their body, collide mutually, affect mutually with the old enterprise culture. Finally they accept this enterprise culture. At the same time also promoted the development of the enterprise culture.
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